Not so long ago in the technology of hair coloring, a new word – Highlighting.
What is Highlighting?
1. A revolution in hair coloring.
2. SAFE staining without the use of hydrogen peroxide. The action of this dye is based on
principles of physics.
3. Incredible color stability, thanks to the unique entry.
4. DIAMOND shine.
5. INFINITY brightest opportunities for the realization of your fantasies. 23 color and unlimited number of semitones.
6. ELYUMEN applied in pure form, ie with anything do not mix, has a very pleasant smell. When Highlighting, negatively charged acid dye molecule ELYUMEN deeply penetrate the hair, which has a positive charge, without damaging
protective layer of hair, and fill all pores and voids.
7. ELYUMEN resistant permanent ink, but does not damage the hair.
8. Paint ELYUMEN significantly improves the hair structure. Due to the acidic environment is ELYUMENA seal Brazilian keratin treatment layer, and the resulting smoothed her hair, get a special sparkle and shine.
A main advantage of highlighting – a special, sparkling, illyuminiruyuschy hair shine, which is impossible to achieve conventional paints. There is even a special colorless ink Elyumen, whose purpose – to give this unique, charming luster natural color of your hair.
Elumen – Let there be light! And the color, because the saturation of color – is the direct purpose of hair dyes.
Simplicity, practicality and excellent results – these are the three pillars on which rests the success of a unique product group and the company KAO GOLDWELL.
Skillful, like everything in Japan and in an amicable Mighty, like all German, Elumen marks in the leaders of the revolution in the technology of hair coloring. The technique, developed in 1999, is ingenious and simple at the same time. At the heart of Elumen (acid dye with pH-3, 2, no peroxide and ammonia), the negatively charged direct pigments. Acidic Elumen reverses polarity of the charge of all the hair on the positive. Thus, during the process Highlighting is a natural magnetic attraction particles: negative dye molecules are attracted to the positively charged hair. To all, unlike conventional dye molecules, the molecules Elumen, gel-coated shell, so small that they penetrate into the center of the hair cuticle scales are not revealing. This not only guarantees the stability of the result of staining, but also seals the hair structure, restoring them from the inside.
At the heart of Ingredient composition Elumen are scientifically advanced chemical formula of vegetable plants. Scientific tests, which were attended by more than 5000 models, including those who are prone to allergies, categorically proved the sensitivity of the impact of paint Elumen, its absolute security for the health of hair and a unique hypoallergenic.
Born from the Latin lumen – «light», Elumen indeed significantly improves the ability of hair to reflect light streams. Highlighting hair get shine like a perfectly cut diamond. This is due to the restoration of hair structure and purity of lines of pigments. No smell of ammonia and damaged hair!
All these advantages innovative method of staining suggest the emergence of a new exclusive service in the world of hairdressing – namely, about highlighting hair. The procedure combines the durability of permanent staining of soft tinting effects of additional conditions the hair.
As for the choices of colors, they are limited only by creativity of the wizard. Professional Elumen palette consists of 23 shades plus Clear tint Clear. All shades are divided into four categories. Group Pure combines the most intense vivid colors such as pure red. To create an intense deep colors – shades of Deep, for fashionable warm and cool shades of brown – a group of Bright, to light shades – Light.
During the creative quest, the master can mix colors together on a sheet of white paper: net direct pigments Elumen allow you to instantly see the result of staining the future and get exactly your color. The whole process lasts no more than an hour and consists of deep cleansing shampoo washing, drying and direct staining. Also, can not but rejoice that an opportunity to get almost any shade already appeared. Not so long ago released in a new light blue tone unique paint ELYUMEN. With it, you can now get a lot of different shades: from the sky – blue to indigo, a thick, from the cherry – red to shades of eggplant and blueberries. If you want to buy shocking carrot color hair or give a reddish or purple shades, it is quite possible. What, actually, and actively use the world stylists.
Elimination unique procedure ensures not only the saturation of color, but also may improve the condition of your hair, endowing them with light, yet immune to anybody.
Effect of staining Elumen-amazingly shiny, thick, healthy hair!
Scientific tests have confirmed the effectiveness and special benefits Elumen. Tests for lipids and images elimination hair scanning microscope showed that Elumen not damage the hair. Eureka! Here it is – something for which struggled for years! Dreaming of girls and women of all ages and status, loving yourself, respecting your health-friendly paint!
The patented composition has a pleasant fruity flavor and a truly magical properties. He – Strengthens hair! About this “terrible” was not even dreamed of – and paint a mask for the hair at the same time! No, whatever you say, and we are awfully lucky that we live in the 21 century!
